Fashion & Beauty PR

Fashion & Beauty PR

The Coup public relations is based in between Berlin, Germany, and Athens, Greece. We deliver global media campaigns and drive brand awareness, brand trust, and credibility.

Through global press coverage we drive measurable results such as increased Google results, domain authority, positive web sentiment, keyword positioning, and web traffic.

The Fast & Focused Fashion & Beauty Spotlight.

Fashion, jewelry & beauty brands

In a 6-weeks power package, we deliver global press coverage for fashion, jewelry and beauty businesses.

Our focus markets are North America, UK, Germany, Austria, Switzerland, and beyond.


We offer the execution of a 6-weeks global PR outreach campaign, with the goal to increase brand awareness.

The results include press coverage in consumer media from fashion, beauty, women, bridal, and lifestyle, to news media including newspapers, TV, radio stations, and collaborations with fashion stylists and influencers.

The package includes:

  • Development and distribution of a press announcement introducing your fashion or beauty brand to consumer media, news media, and fashion stylists globally
  • Article developments and placements in fashion, women, and lifestyle magazines, print and online, in English and German language
  • Preparation and publication of reader give-away features for fashion and lifestyle magazines
  • Founder media introduction and securing entrepreneur interviews in print, online, and broadcast /podcast
  • Outreach and connection with stylists and key influencers for potential collaborations
  • Implementation of PR opportunities such as newsletter features and content marketing activities
  • PR mentoring calls for growth strategies and brand development
  • Documentation of press coverage


  • You will get four one-on-one 1 hour PR consultation calls to guide you through the process
  • We will generate a minimum of 20 press articles or content publications for your fashion or beauty business.
  • We will generate a minimum of 5 interview opportunities for the founder or spokesperson.
  • You will receive a full report with recommendations on how to continue building your media presence after the campaign.

The six-weeks tailored campaign is priced at EUR 1,950.

The offer is available on a limited basis to vetted fashion & beauty brands.

Would you like to know more? Book an intro call here.