PR for authors
The Coup stands for purposeful communications and a focus on opportunity identification, go-to-market activation, product adoption, and thought leadership.
Through public relations, we build credibility as the cornerstone of success. We drive measurable results through top-tier media coverage, AI-Generative Engine Optimization (AI-GEO), and Google results curation, authority building and positive web sentiment.
The Author Spotlight.
Author PR Boost
For global press coverage and international awareness, we offer this 6-week power package for authors looking to build authority. This package is for both authors who are looking to land a publishing deal, as well as authors who are promoting a new book release.
Our focus markets for press coverage are North America, UK, Germany, and beyond.
GLOBAL PR CAMPAIGN. DONE FOR YOU.
Execution of a 6-week global PR outreach campaign to increase authority and press coverage in literary, lifestyle and writing related media, including:
- Development and distribution of a press release introducing your speaking topics to news media globally, from mainstream media such as TV, radio and newspapers to special interest magazines and podcasts.
- Article development and placements in lifestyle and special interest magazines, print and online, in English in global magazines with focus on USA, UK, Asia-Pacific and beyond, and in German for Germany, Austria and Switzerland.
- Introducing and pitching author for print, online and broadcast/podcast interviews
- Outreach and connection with key media influencers for potential collaborations
- Implementation of PR opportunities such as media partnerships and newsletter features, book giveaways in magazines and content marketing activities
- Growth strategies and message development
- Documentation of press coverage
Results:
- Four one-on-one 1 hour PR consultation calls to guide you through the process and build the strategy
- A minimum of 25 press articles or content publications
- A minimum of 5 interview opportunities
- You will receive a full report with recommendations on how to grow further.
The six-weeks tailored campaign is priced at EUR 2,250.
The offer is available on a limited basis to vetted authors.
Would you like to know more? Book an intro call here.